About Lori Conrad Haila
When I’m asked to describe my professional philosophy, I often respond with my very own version of the golden rule: I only provide my clients with loans that I’d do for my own mother! My commitment to treating my clients the same way I’d treat my family and friends — and the same way I’d want to be treated if I was on the other side of the table — has been a constant through my more-than 14 years of experience in the mortgage industry.
To me, integrity is the most important factor that I bring to the table. My customers know that I truly have their best interests at heart and that I’m here to help them. I understand that buying a home is a major financial decision, and one with serious implications for years to come.
That’s why I take the time to learn about my clients’ dreams and goals, not only for the transaction at hand, but also for the future. Why? Because the type of loan I provide my clients today impacts their lives 10, 20 and 30 years down the road and even beyond, so it’s essential to find the best possible loan for their specific situation and needs.
Perhaps my background in psychology underlies my commitment to building trusting relationships with each client and focusing on their unique needs. I received my psychology degree from Texas Christian University while serving as a volunteer at the Warm Place, a grief-support center for children and their families in Fort Worth. The experience I gained during the five years I spent facilitating youth support groups still underlies my commitment to providing caring service to each and every client today.
My clients know that I’ll always follow through. I let them know exactly what to expect, and let them know exactly what I need from them to keep the loan process flowing smoothly. I spend time with each client, digging deeper than simply credit scores and income levels in order to determine which loan is best for their individual situation, as well as for their future goals and dreams.
Through each step of the process, I’m focused on building a trusting relationship based on transparency and exceptional service that takes the stress and anxiety out of getting a loan. I’ve met too many people who’ve (literally) been traumatized by the home buying process; in fact, my clients often refer their family and friends to me, including many who’ve been turned down or mistreated by other lenders.
By focusing on treating my clients the way I’d like to be treated, I ensure that I’m providing the best possible advice so my clients can get the best possible loan for their needs — all because I care. Helping people is integral to my personal and professional life.
#1 Loan Officer in State of TX companywide in 2002 & 2003
Promoted 2004 to run a call center in FL where I managed 19 Loan Officers and 3 processors.
My branch set many region records in 2004, 2005, 2006, & 2007. My call center was ranked #4 out of 75 calls centers for profit companywide in 2006 & 2007.
Ten years of management experience 2004 – 2014